Aggiorna marketing: prezzi lancio, Funzionalità narrativa e link store.

Allinea i piani Light/Full ai prezzi di lancio, ripensa /funzionalita per vendere il prodotto e aggiunge i badge App Store/Play nella home.

Co-authored-by: Cursor <cursoragent@cursor.com>

backend/config/locales/app.en.yml

@@ -77,12 +77,12 @@ en:
       first_team_name_label: Team name
       first_team_name_placeholder: "e.g. Under 15"
       plan_label: "Starting plan (for the whole club)"
-      plan_free: "Free — 1 broadcast manager per team, 1 live stream"
+      plan_free: "Free — 1 transmitter account per team, 1 live stream"
       plan_light: Premium Light
       plan_full: Premium Full
       interval_label: Premium billing
-      interval_yearly: "Yearly — €40/year (Light) or €200/year (Full)"
-      interval_monthly: "Monthly — €5/month (Light) or €20/month (Full)"
+      interval_yearly: "Yearly — €59/year (Light) or €199/year (Full)"
+      interval_monthly: "Monthly — €7.90/month (Light) or €24.90/month (Full)"
       submit: Create club
     billing:
       title: "Subscription — %{name}"
@@ -418,6 +418,9 @@ en:
       upgrade_info_line: "Upgrade (higher plan or switch to annual billing): the difference is charged immediately to the saved Stripe card."
       downgrade_info_line: "Downgrade between paid plans (e.g. Full → Light): the new plan takes effect from the next renewal; until then the current plan's features remain, with no additional charge now."
       already_requested_line: "You already requested %{plan} from %{when}: until then %{current_plan} stays active."
+    prices:
+      yearly: "%{amount}/year"
+      monthly: "%{amount}/month"
   regia:
     meta_title_fallback: "Control room — Match Live TV"
     title: "Control room — %{home} vs %{away}"