diff --git a/app/models/sales_goal.rb b/app/models/sales_goal.rb
index 1a7b573..fb77c05 100644
--- a/app/models/sales_goal.rb
+++ b/app/models/sales_goal.rb
@@ -37,7 +37,7 @@ class SalesGoal < ApplicationRecord
 
     case metric
     when "customers_acquired"
-      opps.won.where(won_at: start_date.beginning_of_day..end_date.end_of_day).count
+      opps.won.where(won_at: start_date.beginning_of_day..end_date.end_of_day).distinct.count(:organization_id)
     when "won_value"
       opps.won.where(won_at: start_date.beginning_of_day..end_date.end_of_day).sum(:estimated_value).to_f
     when "trials"
diff --git a/app/services/dashboard/metrics.rb b/app/services/dashboard/metrics.rb
index b25a0c1..abacf4e 100644
--- a/app/services/dashboard/metrics.rb
+++ b/app/services/dashboard/metrics.rb
@@ -15,6 +15,10 @@ class Dashboard::Metrics
     organizations_scope.prospects.count
   end
 
+  def customers_count
+    organizations_scope.customers.count
+  end
+
   def open_pipeline_value
     @scope.open_stage.sum(:estimated_value).to_f
   end
diff --git a/app/views/dashboard/show.html.erb b/app/views/dashboard/show.html.erb
index 58ca436..9f3639a 100644
--- a/app/views/dashboard/show.html.erb
+++ b/app/views/dashboard/show.html.erb
@@ -37,7 +37,7 @@
   </section>
 
   <section>
-    <p class="mb-3 text-sm text-slate-500">Conteggio per stage attuale: quante opportunità sono in quello stato ora.</p>
+    <p class="mb-3 text-sm text-slate-500">Prospect e clienti sono società. Gli altri numeri sono opportunità nello stage attuale.</p>
     <div class="grid grid-cols-2 gap-3 md:grid-cols-3 xl:grid-cols-4">
       <% [
         ["Prospect totali", @metrics.prospect_count],
@@ -48,7 +48,7 @@
         ["Demo/Trial", @stage_counts["demo_trial"]],
         ["Primo utilizzo", @stage_counts["first_use"]],
         ["Proposte", @stage_counts["proposal"]],
-        ["Clienti acquisiti", @stage_counts["won"]],
+        ["Clienti acquisiti", @metrics.customers_count],
         ["Persi", @stage_counts["lost"]],
         ["Valore WON", format_money(@metrics.won_value)],
         ["Pipeline aperta", format_money(@metrics.open_pipeline_value)],
diff --git a/test/controllers/dashboard_controller_test.rb b/test/controllers/dashboard_controller_test.rb
index 3eb95c0..073d5db 100644
--- a/test/controllers/dashboard_controller_test.rb
+++ b/test/controllers/dashboard_controller_test.rb
@@ -7,7 +7,7 @@ class DashboardControllerTest < ActionDispatch::IntegrationTest
 
     assert_response :success
     assert_match(/Da contattare/, response.body)
-    assert_match(/Conteggio per stage attuale/, response.body)
+    assert_match(/Prospect e clienti sono società/, response.body)
     assert_match(/da qui in poi/, response.body)
     assert_match(/In trattativa senza next action/, response.body)
     assert_match(/Senza attività in timeline/, response.body)
diff --git a/test/models/dashboard_metrics_test.rb b/test/models/dashboard_metrics_test.rb
index d3b1580..4aaf844 100644
--- a/test/models/dashboard_metrics_test.rb
+++ b/test/models/dashboard_metrics_test.rb
@@ -82,12 +82,37 @@ class DashboardMetricsTest < ActiveSupport::TestCase
     assert_equal 0, metrics.demo_to_won_conversion
   end
 
+  test "customers acquired counts unique organizations not duplicate won deals" do
+    org = Organization.create!(
+      name: "Cliente doppio #{SecureRandom.hex(3)}",
+      status: "prospect",
+      organization_type: "societa_sportiva"
+    )
+    2.times { |i| add_opp("won", organization: org, name: "Deal #{i}") }
+    add_opp("won")
+
+    assert_equal 3, metrics.stage_counts["won"]
+    assert_equal 2, metrics.customers_count
+  end
+
   test "goal progress" do
     goal = sales_goals(:september)
     assert_equal 0, goal.current_value
     assert_equal 0, goal.progress_percentage
   end
 
+  test "customers_acquired goal counts distinct organizations in the period" do
+    org = Organization.create!(
+      name: "Cliente goal #{SecureRandom.hex(3)}",
+      status: "prospect",
+      organization_type: "societa_sportiva"
+    )
+    2.times { |i| add_opp("won", organization: org, name: "Goal deal #{i}") }
+    add_opp("won")
+
+    assert_equal 2, sales_goals(:september).current_value
+  end
+
   private
 
   def metrics
@@ -95,7 +120,7 @@ class DashboardMetricsTest < ActiveSupport::TestCase
   end
 
   def add_opp(stage, **attrs)
-    org = Organization.create!(
+    org = attrs.delete(:organization) || Organization.create!(
       name: "Soc #{stage} #{SecureRandom.hex(3)}",
       status: "prospect",
       organization_type: "societa_sportiva"